{"product_id":"elvis-the-birth-of-rock-roll","title":"Elvis \u0026 The Birth Of Rock \u0026 Roll","description":"\u003cp\u003e“Elvis who?” was photographer \u003cstrong\u003eAlfred Wertheimer\u003c\/strong\u003e’s response when, in early \u003cstrong\u003e1956\u003c\/strong\u003e, RCA Victor asked him to photograph an up-and-coming crooner from Memphis. Little did Wertheimer know that this would be the job of his life: just 21 years old, \u003cstrong\u003eElvis Presley\u003c\/strong\u003e was—as we now know—about to become a legend.\u003cbr\u003e\u003cbr\u003e A fly on the wall in Presley''s presence, \u003cstrong\u003eWertheimer took nearly 3,000 photographs of Elvis \u003c\/strong\u003ethat year, creating a penetrating portrait of a man poised on the brink of superstardom. Extraordinary in its intimacy and unparalleled in its scope, Wertheimer''s Elvis project \u003cstrong\u003eimmortalized a young man in the very process of making history\u003c\/strong\u003e.\u003cbr\u003e\u003cbr\u003e\u003cem\u003eElvis and the Birth of Rock and Roll\u003c\/em\u003e collects Wertheimer’s most remarkable Elvis shots from that magical year, along with a selection of his historic 1958 pictures of the star being shipped off to an army base in Germany. \u003cstrong\u003eEach chapter is illustrated with a poster by Hatch Show Print\u003c\/strong\u003e, one of the oldest letterpress print shops in America, which created many early Elvis posters in the 1950s.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57563647967614,"sku":"NW9783836583268","price":41.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9783836583268.jpg?v=1781695280","url":"https:\/\/mediaplace.com\/products\/elvis-the-birth-of-rock-roll","provider":"MediaPlace","version":"1.0","type":"link"}