{"product_id":"emotion-by-design","title":"Emotion By Design","description":"\u003cp\u003e\u003cb\u003e''The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously'' Steven Bartlett, author of \u003ci\u003eHappy Sexy Millionaire\u003c\/i\u003e\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e  \u003ci\u003eHow did Nike go from being a small sneaker brand to the world''s most revered company?\u003cbr\u003e\u003cbr\u003e  Why do its campaigns - from ''Just do it'' to the famous Nike swoosh - capture the imaginations of millions worldwide?\u003cbr\u003e\u003cbr\u003e  And what can any founder or marketer learn from them?\u003cbr\u003e\u003c\/i\u003e \u003cbr\u003eGreg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design.\u003cbr\u003e\u003cbr\u003e''Great story, amazing career, so inspirational . . . I couldn''t put it down'' \u003cb\u003eChris Evans\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e''The ultimate playbook to unleash creativity in any team'' \u003cb\u003eJake Humphrey, author of \u003ci\u003eHigh Performance\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e''An unforgettable account of a man and a business that never had to try to be someone else''s idea of cool - because they had already defined it themselves'' \u003cb\u003eRory Sutherland, Vice-Chairman of Ogilvy and author of \u003ci\u003eAlchemy\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e''Brilliant . . .  Hoffman draws on a lifetime of experience at Nike to reveal how any team can make brand connections stronger'' \u003cb\u003eNir Eyal, author of \u003ci\u003eHooked\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e''This book made me smile in my soul'' \u003cb\u003eMary Portas\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e''Remarkable . . .  A distinctive framework that will help marketers and creatives connect with their audiences like never before'' \u003cb\u003eJonah Berger, author of \u003ci\u003eContagious\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57312762659198,"sku":"NW9781847943569","price":11.08,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781847943569.jpg?v=1778589552","url":"https:\/\/mediaplace.com\/products\/emotion-by-design","provider":"MediaPlace","version":"1.0","type":"link"}