{"product_id":"employer-brand-management","title":"Employer Brand Management","description":"\u003cb\u003eAttract, recruit, and retain the very best with a strategic employer brand\u003c\/b\u003e  \u003cp\u003eFrom one of the world''s leading pioneers in the employer brand discipline and author of the first book on the subject \u003ci\u003eThe Employer Brand,\u003c\/i\u003e comes the long-awaited practical follow-up \u003ci\u003eEmployer Brand Management\u003c\/i\u003e. Talented, motivated employees are a company''s best assets, and the techniques in this book help attract, recruit, and retain the very best. A successful employer brand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm all the way down the ladder. \u003ci\u003eEmployer Brand Management\u003c\/i\u003e gives readers a personal grasp of a new approach to people management. It draws on significant advances in practices among leading companies to provide a handbook for employer brand development and implementation. With a wide range of case studies and examples, you''ll be taken step-by-step through the employer brand development process. You will find information on the latest developments in technology, with particular attention paid to socially-enabled recruitment marketing and employee communication and engagement.\u003c\/p\u003e \u003cp\u003eYou will:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eFollow the process of brand planning, definition, implementation, and application\u003c\/li\u003e \u003cli\u003eDiscover how brand thinking can strengthen strategy and reinforce HR value\u003c\/li\u003e \u003cli\u003eImprove existing recruitment and talent management programs\u003c\/li\u003e \u003cli\u003eLearn the importance of employee engagement in the brand experience\u003c\/li\u003e \u003c\/ul\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57318400524670,"sku":"NW9781118898529","price":29.15,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781118898529.jpg?v=1778724565","url":"https:\/\/mediaplace.com\/products\/employer-brand-management","provider":"MediaPlace","version":"1.0","type":"link"}