{"product_id":"energise","title":"Energise","description":"\u003cp\u003eIn this book Robert West explores the science behind motivation, delving into the Machiavellian art of persuasion and examining the roles that incentives, praise, and punishment play in our society.\u003c\/p\u003e\u003cp\u003eThis lively and humorous book reveals simple yet game-changing principles that will transform your understanding of motivation and set you on a practical path to achieving your personal and professional goals.\u003c\/p\u003e\u003cp\u003e\"How do effective leaders motivate their teams?\"\u003cbr\u003e\"How can parents stop their children throwing tantrums?\"\u003cbr\u003e\"How do adverts play on our hopes and fears?\"\u003cbr\u003e\"How do I resist that last slice of cheesecake?\"\u003c\/p\u003e\u003cp\u003eRobert West is Professor of Psychology at University College London and an Associate of UCL’s Centre for Behaviour Change. He is Editor-in-Chief of the scientific journal Addiction, and he has published more than 800 scholarly works including books on behaviour change and addiction.\u003c\/p\u003e\u003cp\u003eJamie West is a writer, performer, and musician. He holds a BA in English from UCL and an MA in Creative Writing from Birkbeck University.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57316102996350,"sku":"NW9781912141135","price":12.15,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781912141135.jpg?v=1778717597","url":"https:\/\/mediaplace.com\/products\/energise","provider":"MediaPlace","version":"1.0","type":"link"}