{"product_id":"essentials-of-marketing","title":"Essentials Of Marketing","description":"\u003ch3\u003e\u003cstrong\u003eLearn the theory and practice of modern marketing with this concise and dependable text.\u003c\/strong\u003e\u003c\/h3\u003e \u003cp\u003e\u003cstrong\u003eEssentials of Marketing\u003c\/strong\u003e, 3rd edition,by Frances Brassington and Stephen Pettitt, combines theory and practice to equip you with all the information to gain a solid foundation in marketing. The book covers a range of applications in a concise and lively style designed to contain all the information you need to understand on the subject.\u003c\/p\u003e \u003cp\u003eThe text explores modern industries and markets and how marketers today must respond to situations that demand innovative solutions. Like Brassington''s ''Principles of Marketing'', this ''essentials'' text provides guidance to those looking for a no-nonsense book packed with the crucial knowledge you need to master.\u003c\/p\u003e \u003cp\u003eThis 3\u003csup\u003erd\u003c\/sup\u003e edition has been revised with updated content to support you on your learning journey. Benefit from features such as:\u003c\/p\u003e \u003cul\u003e  \u003cli\u003e\u003cstrong\u003eNew and exciting examples.\u003c\/strong\u003e\u003c\/li\u003e  \u003cli\u003e\u003cstrong\u003eNew Topics essential to modern marketing.\u003c\/strong\u003e\u003c\/li\u003e  \u003cli\u003e\u003cstrong\u003eReal-world case studies.\u003c\/strong\u003e\u003c\/li\u003e  \u003cli\u003e\u003cstrong\u003eEnd-of chapter-questions.\u003c\/strong\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWith its range of learning features and concise style, this text is excellent for short introductory courses in marketing.\u003c\/p\u003e \u003ch4\u003eOrganise your students'' learning and improve results with the Revel\u003csup\u003e®\u003c\/sup\u003e Edition for this text.\u003c\/h4\u003e \u003cp\u003eThe interactive, digital, and mobile learning environment that replaces the traditional printed text and empowers students to actively participate in learning. More than a digital textbook, Revel delivers an engaging blend of author content, media, and assessment. With Revel, students read and practice in one continuous experience — anytime, anywhere, on any device.\u003c\/p\u003e \u003cp\u003eIf you would like to purchase the Revel\u003csup\u003e®\u003c\/sup\u003e version of this text, search for:\u003c\/p\u003e \u003cp\u003e9781292111957 Revel for Essentials of Marketing, Instant Access\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57319197278590,"sku":"NW9780273727644","price":67.04,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780273727644.jpg?v=1778727241","url":"https:\/\/mediaplace.com\/products\/essentials-of-marketing","provider":"MediaPlace","version":"1.0","type":"link"}