{"product_id":"event-planning-management-3e","title":"Event Planning \u0026 Management 3e","description":"\u003cp\u003e\u003cb\u003eDo you know how to conduct a risk assessment? How to build an events team? How do you measure the success of an event? \u003ci\u003eEvent Planning and Management\u003c\/i\u003e is \u003ci\u003ethe \u003c\/i\u003ecomprehensive guide for facing the new wave of live brand and customer experiences\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Written by authors with extensive industry experience, this is an essential step-by-step resource for students and the next generation of event planners to plan and deliver a successful event. Using real-world examples such as National Health Service''s (NHS) bespoke planning model and Standon Calling (the cashless festival), this book offers a structured, practical approach to all types of events, from the initial planning to the final evaluating stages.\u003cbr\u003e\u003cbr\u003e Now fully updated, this third edition of \u003cb\u003e\u003ci\u003eEvent Planning and Management\u003c\/i\u003e\u003c\/b\u003e provides a renewed focus on virtual and hybrid events. It also provides an expansion of health and safety advisory in light of COVID-19 and anti-terrorism, as well as new models such as the Cultural Risk Assessment, and further case studies. Accompanied by a host of downloadable resources, this book is the ideal end to end resource for students studying event planning modules and certifications, marketing and PR professionals.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57312392085886,"sku":"NW9781398607101","price":34.47,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781398607101.jpg?v=1778552324","url":"https:\/\/mediaplace.com\/products\/event-planning-management-3e","provider":"MediaPlace","version":"1.0","type":"link"}