{"product_id":"eye-tracking-methodology","title":"Eye Tracking Methodology","description":"\u003cp\u003eThis book focuses on video-based, corneal-reflection eye trackers – the most widely available and affordable type of system, and takes a look at a number of interesting and challenging applications in human factors, collaborative systems, virtual reality, marketing and advertising.\u003c\/p\u003e\u003cp\u003eThe third edition has been extensively revised and extended, and includes new chapters on calibration accuracy, precision and correction; advanced eye movement analysis; binocular eye movement analysis; practical gaze analytics; design; GIS.\u003c\/p\u003e\u003cp\u003eOpening with useful background information, including an introduction to the human visual system and key issues in visual perception and eye movement, the author then surveys eye-tracking devices and provides a detailed introduction to the technical requirements necessary for installing a system and developing an application program.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57316176167294,"sku":"NW9783319578811","price":42.97,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9783319578811.jpg?v=1778702867","url":"https:\/\/mediaplace.com\/products\/eye-tracking-methodology","provider":"MediaPlace","version":"1.0","type":"link"}