{"product_id":"fail-safe-startup","title":"Fail Safe Startup","description":"\u003cp\u003e\u003cb\u003e''Creating something from nothing is a daring act. Tom''s wisdom and encouragement will give any reader the confidence to take the leap.\u003c\/b\u003e''  Eric Ries, bestselling author of \u003ci\u003eThe Lean Startup \u003c\/i\u003e\u003cbr\u003e\u003cb\u003e________________­­­­­­­­­­­­­­­­­­­­­­­\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e90% of start-ups fail.  But why? And is there a way to avoid the common pitfalls when you start your own business?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eOver the past 23 years at Harvard Business School Tom Eisenmann has helped launch thousands of startups.  An astonishing 13 of these have reached unicorn status.  For a decade he has explored the question of why startups fail and in \u003ci\u003eThe Fail-Safe Startup\u003c\/i\u003e explains how you can succeed against the odds.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eEisenmann''s fascinating, often counter-intuitive, advice will help you avoid common mistakes including:\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e* Launching too early\u003cbr\u003e* Aiming too high, too soon\u003cbr\u003e* And letting early success lead to misplaced confidence \u003cbr\u003e\u003cbr\u003e\u003cbr\u003eDrawing on case studies from startups of all shapes and sizes from around the world \u003ci\u003eThe Fail-Safe Startup\u003c\/i\u003e will show you how to analyse the failure of others to ensure your success.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e________________\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e \u003cb\u003e''A must read for any entrepreneur, investor, or startup team member.'' \u003c\/b\u003eMichelle Zatlyn, CEO, Cloudfare\u003cbr\u003e\u003cbr\u003e \u003cb\u003e''Eisenmann has truly helped illuminate a path to success by shining a spotlight on common startup failure patterns. His insights are invaluable, whether you''re just getting started, or you''re eyeing your endgame.'' \u003c\/b\u003eJenn Hyman, CEO, Rent the Runway\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57312722551166,"sku":"NW9780241420171","price":12.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780241420171.jpg?v=1778712386","url":"https:\/\/mediaplace.com\/products\/fail-safe-startup","provider":"MediaPlace","version":"1.0","type":"link"}