{"product_id":"fashion-marketing-3rd-edition","title":"Fashion Marketing 3rd Edition","description":"\u003cb\u003e\u003ci\u003e‘Clothing that is not purchased or worn is not fashion’\u003c\/i\u003e (to paraphrase Armani)\u003c\/b\u003e\u003cbr\u003e \u003cp\u003eKnowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers?\u003cbr\u003e \u003c\/p\u003e \u003cp\u003eMarketing is now a firmly established element of most fashion and clothing courses. \u003ci\u003eFashion Marketing\u003c\/i\u003e is written to meet students’ requirements and has many features making it essential reading for anyone involved in the fashion and clothing business:\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e· deals with contemporary issues in fashion marketing\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e· up-to-date examples of global good practice\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e· exclusively about fashion marketing\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e· a unique contribution on range planning with a practical blend of sound design sense and commercial realism\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e· a balance of theory and practice, with examples to illustrate key concepts\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e· clear worked numerical examples to ensure that the ideas are easily understood and retained\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e· over 50 diagrams\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e· a glossary of the main fashion marketing terms and a guide to further reading\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e· a systematic approach to fashion marketing, not hyperbole or speculation.\u003cbr\u003e \u003c\/p\u003e \u003cp\u003eThe new edition has been updated throughout with new material on different promotional media, visual marketing and international marketing research; and new coverage of internal marketing, supply chain management, international marketing communications as well as the role of the internet.\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003ci\u003eSee www.blackwellpublishing.com\/easey for supporting pack for tutors, including PowerPoint slides for each chapter plus ideas and exercises for seminars.\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57312339394942,"sku":"NW9781405139533","price":26.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781405139533.jpg?v=1778587602","url":"https:\/\/mediaplace.com\/products\/fashion-marketing-3rd-edition","provider":"MediaPlace","version":"1.0","type":"link"}