{"product_id":"for-the-culture","title":"For The Culture","description":"\u003cp\u003e\u003cb\u003eFrom Marcus Collins, strategist to Apple, Nike and Beyoncé, discover how you can harness the most powerful vehicle for influencing behaviour: true cultural engagement.\u003cbr\u003e\u003cbr\u003e''Compelling and vivid''\u003c\/b\u003e \u003cb\u003e– Robert Cialdini, author of \u003ci\u003ePre-Suasion\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eWe all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In \u003ci\u003eFor the Culture\u003c\/i\u003e, Marcus Collins argues that to inspire communities, we first need to think hard about how we appeal to their values and what we will contribute to their culture.\u003cbr\u003e\u003cbr\u003eWith a deep perspective based on a century’s worth of data, Collins breaks down the many ways in which culture influences behaviour. Using captivating stories from his own life as a top marketer – including spearheading digital strategy for Beyoncé, working with iTunes and Nike+ on their collaboration, and designing ads for McDonalds – he shows how you can do the same.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eFull of memorable examples, from 1960s hippy culture to the enduring success of Patagonia, \u003ci\u003eFor the Culture\u003c\/i\u003e offers the essential tools for creating lasting engagement and influence.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e''Some people seem to intuitively ‘get it.’ Most do not. Collins articulates ‘it’ for the rest of us and provides not just an understanding, but a guide for how to actually engage and influence culture'' – Steve Huffman, co-founder and CEO, Reddit\u003c\/b\u003e\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57200465117566,"sku":"NW9781035020034","price":10.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781035020034.jpg?v=1778534132","url":"https:\/\/mediaplace.com\/products\/for-the-culture","provider":"MediaPlace","version":"1.0","type":"link"}