{"product_id":"format-for-graphic-designers","title":"Format For Graphic Designers","description":"From traditional print to digital formats for mobile phones and tablets, this book provides a clear introduction to the creative use of format in graphic design. Using 200 inspirational examples from contemporary international designers, \u003ci\u003eFormat for Graphic Designers\u003c\/i\u003e guides the student through the role of format in both the purpose and the narrative of a design.  The authors look at the physical aspects of formats - traditional and experimental, print and digital - to explore innovative solutions and, through case studies, explore how and why professional designers choose particular formats for a job.  Covering everything from books and magazines, point-of-purchase displays, packaging, direct mail, brochures, and screen-based formats, the new edition illuminates this critical element of design practice for students, and provides them with a solid foundation on which to build their own designs.","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57317457625470,"sku":"NW9781474290630","price":26.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781474290630.jpg?v=1778722107","url":"https:\/\/mediaplace.com\/products\/format-for-graphic-designers","provider":"MediaPlace","version":"1.0","type":"link"}