{"product_id":"further","title":"Further","description":"\u003cp\u003e\u003cb\u003e''A unique and funny writer with a true understanding of what it takes to make it as an elite cyclist'' Chris Boardman\u003c\/b\u003e\u003cbr\u003e\u003ci\u003e\u003cbr\u003eFurther\u003c\/i\u003e immerses the reader in the world of endurance cycling as well-known former professional cyclist Michael Hutchinson talks to ultra-distance athletes, exercise scientists, nutritionists and psychologists - ''those who''ve done it and those who understand it''- as he unpicks both the physical and mental demands, attempts to understand the key to successful endurance, and tries not to get himself accidentally killed while riding a frankly terrifyingly long-distance event.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57395500941694,"sku":"NW9781805460459","price":15.32,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781805460459.jpg?v=1778624510","url":"https:\/\/mediaplace.com\/products\/further","provider":"MediaPlace","version":"1.0","type":"link"}