{"product_id":"graphic-design-thinking","title":"Graphic Design Thinking","description":"\u003cb\u003e\"A ''must have'' in the design arsenal.\"—Cat Normoyle, Professor of Graphic Design, East Carolina University\u003cbr\u003e\u003cbr\u003e\"Provides enough thinking techniques to break out of even the worst creative rut.\"—\u003ci\u003eCreative Woman''s Circle\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eLegendary designer Ellen Lupton demystifies the creative process in another essential graphic design book.\u003c\/b\u003e\u003ci\u003eGraphic Design Thinking\u003c\/i\u003e explores a variety of techniques to stimulate fresh thinking to arrive at compelling and viable solutions. Each approach is explained with a brief narrative text followed by a variety of visual demonstrations and case studies. Lupton''s hands-on, close-up approach, made famous with \u003ci\u003eThinking with Type\u003c\/i\u003e, makes the creative process accessible to anyone and removes the myth that creativity is an in-born talent.\u003cbr\u003e\u003cbr\u003e\u003cb\u003ePresents a wide range of methods applicable to any brainstorming scenario.\u003c\/b\u003e\u003cbr\u003e•  Techniques are grouped around the three basic phases of the design process: defining the problem, inventing ideas, and creating form\u003cbr\u003e•  From informal strategies that are ideal for quick, seat-of-the-pants thinking, to formal research methods\u003cbr\u003e•  Learn to approach problems through focus groups, interviewing, brand mapping, and co-design\u003cbr\u003e\u003cbr\u003e\u003cb\u003eIncludes discussions with leading professional designers.\u003c\/b\u003e Art Chantry, Ivan Chermayeff, Jessica Helfand, Steven Heller, Abbott Miller, Christoph Niemann, Paula Scher, and Martin Venezk reveal how they get ideas and overcome blocks to creativity.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eGraphic Design Thinking\u003c\/i\u003e is directed at working designers, design students, and anyone who wants to apply inventive thought patterns to everyday creative challenges in the design process.","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57317340414334,"sku":"NW9781568989792","price":15.53,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781568989792.jpg?v=1778599718","url":"https:\/\/mediaplace.com\/products\/graphic-design-thinking","provider":"MediaPlace","version":"1.0","type":"link"}