{"product_id":"greener-products","title":"Greener Products","description":"\u003cp\u003eSustainability and its competitive advantage are the goals of every company and any brand that wants to stay successful in the marketplace. Customers also gravitate to brands that manage sustainability issues well. \u003cem\u003eGreener Products: The Making and Marketing of Sustainable Brands\u003c\/em\u003e written by a renowned sustainability expert, continues to address the latest developments in the extremely fast-moving field of sustainability. The third edition is thoroughly updated, introduces new case studies, and includes a new chapter on green marketing. With over 40 case studies, it explores the best practices of leading global companies and helps readers learn what it is that makes them successful.\u003c\/p\u003e\u003cp\u003eNew in the Third Edition:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePresents, in a practical way, the best practices of sustainable brands in a global economy.\u003c\/li\u003e\n\u003cli\u003eAddresses the most current sustainability topics like circular economy, plastics in the environment, biodiversity, climate change, green chemistry, etc.\u003c\/li\u003e\n\u003cli\u003eIncludes current marketing information on consumer trends to purchase greener products.\u003c\/li\u003e\n\u003cli\u003eIncorporates the latest pressures on companies to address sustainability, retailer programs, business-to-business expectations, ESG raters, rankers, and stock funds.\u003c\/li\u003e\n\u003cli\u003eCovers best practices of companies from various industries on how to make and market greener products.\u003c\/li\u003e\n\u003cli\u003eProvides current tools for making products more sustainable and methods on how to market sustainable improvements.\u003c\/li\u003e\n\u003cli\u003eIncludes lecture slides available upon request for use in the classroom.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis book serves senior undergraduate and graduate students in programs focused on sustainability, as well as academics and corporate sustainability leaders. The previous versions have been used to teach courses on sustainability, product improvement, introduction to sustainability, green marketing and sustainability, and sustainability policy. Any university that teaches a course on sustainability and any company or individual interested in making and marketing more sustainable products would benefit from the new edition of this book.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57200573677950,"sku":"NW9781032579856","price":48.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781032579856.jpg?v=1778534532","url":"https:\/\/mediaplace.com\/products\/greener-products","provider":"MediaPlace","version":"1.0","type":"link"}