{"product_id":"hello-south-korea","title":"Hello South Korea","description":"\u003cp\u003e\u003cb\u003eBTS and kimchi might have led you here, but they’re just the beginning.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eKorean food, Korean beauty, Korean series – we can’t get enough of all things Korean. But beyond the headlines of the trend-defining Korean Wave (known as Hallyu) lies a country of ancient customs, rich traditions and quietly impressive contrasts. And that’s exactly where \u003ci\u003eHello, South Korea\u003c\/i\u003e takes you.\u003cbr\u003e\u003cbr\u003eInside, chapters cover different aspects of Korean culture:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eSETTING THE SCENE\u003c\/b\u003e get to know Korean history, landscapes and language\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eUPHOLDING TRADITION \u003c\/b\u003edive into everyday Korean life\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eADDING FLAVOUR\u003c\/b\u003e celebrate everyone’s favourite treats, from tteokbokki to bibimbap\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eKICKING BACK\u003c\/b\u003e explore how Koreans spend their free time in the great outdoors and after dark\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eTELLING STORIES\u003c\/b\u003e discover Korea’s trendsetting art, architecture, books and fashion\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eENTERTAINING THE WORLD\u003c\/b\u003e \u003ci\u003eSquid Game\u003c\/i\u003e, \u003ci\u003eParasite\u003c\/i\u003e, Blackpink, they all started here. Enjoy K-pop, TV, movies and dance\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSHAPING THE FUTURE\u003c\/b\u003e find out what’s next for South Korea\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003eThis is not a Korea travel guide – it’s a cultural companion, packed with striking photography, fascinating insights and real stories that bring South Korea to life.\u003cbr\u003e\u003cbr\u003eLooking for Korean gifts? \u003ci\u003eHello, South Korea \u003c\/i\u003eis perfect for the culturally curious, lifelong learners and all those who can’t get enough of the country that’s taken the world by storm.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57405581525374,"sku":"NW9780241617397","price":15.54,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780241617397.jpg?v=1778684366","url":"https:\/\/mediaplace.com\/products\/hello-south-korea","provider":"MediaPlace","version":"1.0","type":"link"}