{"product_id":"how-brands-grow-2-revised-edition","title":"How Brands Grow 2 Revised Edition","description":"This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, ''Getting Down to Business-to-Business Markets''.","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57313636712830,"sku":"NW9780190330026","price":30.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780190330026.jpg?v=1778508721","url":"https:\/\/mediaplace.com\/products\/how-brands-grow-2-revised-edition","provider":"MediaPlace","version":"1.0","type":"link"}