{"product_id":"how-to-grow-human","title":"How To Grow Human","description":"A cutting-edge examination of what it means to be human and to have a ''self'' in the face of new scientific developments in genetic editing, cloning and neural downloading.After seeing his own cells used to grow clumps of new neurons – essentially mini-brains – Philip Ball begins to examine the concepts of identity and consciousness. Delving into humanity''s deep evolutionary past to look at how complex creatures like us emerged from single-celled life, he offers a new perspective on how humans think about ourselves.In an age when we are increasingly encouraged to regard the ''self'' as an abstract sequence of genetic information, or as a pattern of neural activity that might be ''downloaded'' to a computer, he return us to the body – to flesh and blood – and anchors a conception of personhood in this unique and ephemeral mortal coil. How to Build a Human brings us back to ourselves – but in doing so, it challenges old preconceptions and values. It asks us to rethink how we exist in the world.","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57319396639102,"sku":"NW9780008331818","price":9.72,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780008331818.jpg?v=1778727700","url":"https:\/\/mediaplace.com\/products\/how-to-grow-human","provider":"MediaPlace","version":"1.0","type":"link"}