{"product_id":"in-the-meantime-1","title":"In The Meantime","description":"\u003cp\u003e\u003cstrong\u003e**Business Book Awards 2023 - WINNER**\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWhat ingredients do you need to brew a successful career in selling and marketing consumer goods?\u003c\/p\u003e\u003cp\u003eThe lessons found in Nick Miller’s fascinating and motivating story will tell you. \u003c\/p\u003e\u003cp\u003eNick Miller sold a lot of beer in his many years in the UK beer industry. Starting in the bingo halls and working men’s clubs of East London, he soon moved up to promoting world-class beer brands into nationwide pub chains and supermarkets.\u003c\/p\u003e\u003cp\u003eUsing a powerful blend of creativity, dedication and discipline alongside a smart sales and marketing strategy he and his team turned Peroni from a niche Italian import into the UK''s premier lager. Later he took the helm at the craft beer minnow Meantime, where his magic touch led to the brand''s turnaround and eventual sale to SABMiller for £120 million. \u003c\/p\u003e\u003cp\u003eThe award-winning\u003cem\u003e In the Meantime\u003c\/em\u003e distils all the lessons Nick picked up during his impressive career to show any leader how you can:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThink strategically about selling and marketing\u003c\/li\u003e\n\u003cli\u003eMaximise the strengths of your team\u003c\/li\u003e\n\u003cli\u003eFind the benefits in setbacks and barriers\u003c\/li\u003e\n\u003cli\u003eAnalyse your own strengths and weaknesses\u003c\/li\u003e\n\u003cli\u003eMotivate your team and enjoy yourself along the way \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eUnlock the confidence to believe in your own abilities and your potential to aim high and succeed as you discover a disciplined way of thinking that can enable you to become as successful in your chosen industry as you want to be. And along the way, lighten the load with some amusing anecdotes and engaging tales from a career well lived.\u003c\/p\u003e\u003cp\u003eCheers!\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57312398377342,"sku":"NW9781912300921","price":13.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781912300921.jpg?v=1778587947","url":"https:\/\/mediaplace.com\/products\/in-the-meantime-1","provider":"MediaPlace","version":"1.0","type":"link"}