{"product_id":"international-business-1","title":"International Business","description":"Discover a fresh take on International Business with this textbook, which focuses on the key trends of sustainability and digitalization in today′s global business environment. With a balanced approach of theory, practice and research, the authors discuss different types of organizations (distinguishing between MNEs, SMEs and start-ups) and include examples from a range of countries to compare established and emerging markets.\u003cbr\u003e\u003cbr\u003eThis essential text explores contemporary issues and challenges which have impacted international business and examines cross-functional considerations of IB through discussion of finance, HR and supply chain management\u003cbr\u003e\u003cbr\u003eLearning features include:\u003cbr\u003e\u003cul\u003e    \u003cli\u003eMini cases and in-depth case studies, including the US-China Trade War, sustainability as a driver of competitive advantage at Unilever, Starbucks and the Bean Stock program and digitalization and the global value chain. \u003c\/li\u003e    \u003cli\u003eSustainability and Digitalization themes in each chapter.\u003c\/li\u003e    \u003cli\u003eOpen ended exercise questions allow for group discussions or individual study.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cstrong\u003eThomas Lindner\u003c\/strong\u003e is Professor of International Management at University of Innsbruck. \u003cbr\u003e\u003cstrong\u003eJonas Puck\u003c\/strong\u003e is Full Professor at the WU Vienna University of Economics and Business and was the founding Head of WU′s Institute for International Business","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57275208008062,"sku":"NW9781529683462","price":46.65,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781529683462.jpg?v=1778566638","url":"https:\/\/mediaplace.com\/products\/international-business-1","provider":"MediaPlace","version":"1.0","type":"link"}