{"product_id":"international-business","title":"International Business","description":"\u003ch4\u003eThe ideal text to help you understand the complexities of the rapidly changing world of international businesses.\u003c\/h4\u003e \u003cp\u003e\u003cstrong\u003e\u003cem\u003eInternational Business, \u003c\/em\u003e9th Edition, \u003c\/strong\u003eby Collinson, Narula, Qamar and Rugman combines data, evidence, case studies and latest examples to reflect the new realities of managing multinational businesses in a rapidly changing world. It connects key theories, methodological tools and analytical frameworks to map trends, make predictions and take on the role of decision makers in business and governments to enable them to lead organizations with real insight in a complex, global business environment.\u003c\/p\u003e \u003cp\u003eSuitable for undergraduate and postgraduate business students, as well as practicing managers, this textbook offers a strong focus on socially responsible business strategies of multinational firms, including practical ways to combine profitability with wider accountability for contributing to inclusivity and sustainability.\u003c\/p\u003e \u003cp\u003eKey features include:\u003c\/p\u003e \u003cul\u003e  \u003cli\u003eAn interdisciplinary approach, covering economic, political, social and cultural dimensions of business and management.\u003c\/li\u003e  \u003cli\u003eCoverage of multiple geographic perspectives – local to global – combined with views from managers within firms coping with external complexity.\u003c\/li\u003e  \u003cli\u003eA new chapter on corporate ethics and corporate social responsibility (CSR) with unique case studies to provide a strong ethical dimension to international business management.\u003c\/li\u003e  \u003cli\u003eA thorough study of international business strategies, including multinational business strategy and organisation structures, and the connections between corporate strategy and national economic competitiveness.\u003c\/li\u003e  \u003cli\u003eNew and updated case studies, including growing trade opportunities in Africa, impact of sanctions on Russia during the Ukraine war, US–China trade war, Uber''s global expansion, Zara''s sustainability strategy, Netflix in Mexico, and innovation at Samsung.\u003c\/li\u003e \u003c\/ul\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57395134759294,"sku":"NW9781292729084","price":64.34,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781292729084.jpg?v=1778602532","url":"https:\/\/mediaplace.com\/products\/international-business","provider":"MediaPlace","version":"1.0","type":"link"}