{"product_id":"international-marketing","title":"International Marketing","description":"\u003cp\u003eNow in its second edition, \u003cem\u003eInternational Marketing\u003c\/em\u003e continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context.\u003c\/p\u003e  \u003cp\u003eThe authors discuss five key factors that impact any international marketing venture – culture, language, political\/legal systems, economic systems, and technological differences – in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion.\u003c\/p\u003e  \u003cp\u003eThe book also covers sustainability and bottom-of-the-pyramid issues within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns.\u003c\/p\u003e  \u003cp\u003eNew to the second edition:\u003c\/p\u003e  \u003cul\u003e      \u003cli\u003eMore global focus through new examples, case studies and the experience brought by new co-author, Barbara Czarnecka\u003c\/li\u003e      \u003cli\u003eBrand new chapter on Culture \u0026amp; Cross-Cultural Marketing, including political unrest and the recent return to nationalism (e.g. Brexit and the Trump presidency) and further coverage of developing countries\u003c\/li\u003e      \u003cli\u003eNew coverage of digital advances and social media marketing\u003c\/li\u003e      \u003cli\u003eUpdated theory and methods, including Service Dominant Logic (S-DL), Consumer Culture Theory (CCT), and Netnography\u003c\/li\u003e      \u003cli\u003eAdditional videos supplementing the comprehensive online resource package for students and lecturers\u003c\/li\u003e  \u003c\/ul\u003e  \u003cul\u003e  \u003c\/ul\u003e  \u003cp\u003eA wealth of online resources complement this book. These include a test bank of 50-65 questions per chapter, PowerPoint slides, sample syllabi, interactive maps, country fact sheets, flashcards, SAGE journal articles, and guidelines for developing a marketing plan.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57317498126718,"sku":"NW9781506389226","price":57.04,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781506389226.jpg?v=1778251793","url":"https:\/\/mediaplace.com\/products\/international-marketing","provider":"MediaPlace","version":"1.0","type":"link"}