{"product_id":"introducing-fashion-theory","title":"Introducing Fashion Theory","description":"\u003cp\u003eHow does a style become a fashion? Why do trends spread and decline? \u003ci\u003eIntroducing Fashion Theory\u003c\/i\u003e explores these questions and more to help you quickly get up-to-speed with fashion theories, from scarcity to conformity, through clear practical examples and fascinating case studies.\u003cbr\u003e\u003cbr\u003eThis second edition, re-titled from \u003ci\u003eKey Concepts for the Fashion Industry\u003c\/i\u003e, includes expanded coverage on cultural appropriation, corporate greenwashing, and the criminal world of counterfeit goods. \u003cbr\u003e\u003cbr\u003e- Illustrated examples, from Apple’s post-postmodernist iWatch to Savage X Fenty’s body image message on diversity\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e- Covers core fashion theories, from trickle-down to trickle-up, to political dress and conspicuous consumption\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e- Filled with learning activities, key terms, chapter summaries, and discussion questions to inspire and inform\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57315858350462,"sku":"NW9781350091917","price":22.34,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781350091917.jpg?v=1778507087","url":"https:\/\/mediaplace.com\/products\/introducing-fashion-theory","provider":"MediaPlace","version":"1.0","type":"link"}