{"product_id":"introduction-to-electronic-commerce-so","title":"Introduction To Electronic Commerce \u0026 So","description":"\u003cp\u003eThis is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC).  New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters.  Wherever appropriate, material on Social Commerce has been added to existing chapters.  Supplementary material includes an Instructor’s Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files.\u003c\/p\u003e\u003cp\u003eThe book is organized into 12 chapters grouped into 6 parts.  Part 1 is an Introduction to E-Commerce and E-Marketplaces.  Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks.  Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation.  Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace.\u003c\/p\u003e\u003cthe following=\"\" tutorials=\"\" are=\"\" not=\"\" related=\"\" to=\"\" any=\"\" specific=\"\" chapter.=\"\" they=\"\" cover=\"\" the=\"\" essentials=\"\" technologies=\"\" and=\"\" provide=\"\" a=\"\" guide=\"\" resources.=\"\"\u003e\u003c\/the\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57316059414910,"sku":"NW9783319500904","price":80.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9783319500904.jpg?v=1778690021","url":"https:\/\/mediaplace.com\/products\/introduction-to-electronic-commerce-so","provider":"MediaPlace","version":"1.0","type":"link"}