{"product_id":"its-all-about-the-bike","title":"Its All About The Bike","description":"\u003cp\u003e\u003cb\u003eRobert Penn''s \u003ci\u003eIt''s All About the Bike: The Pursuit of Happiness on Two Wheels\u003c\/i\u003e is a paean to the humble bike; it''s the story of why we ride, and why this simple machine holds the power to transport us all.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e  Robert Penn has ridden a bike most days of his life. He rides to get to work, to bathe in air and sunshine, to stay sane and to feel free. This is the story of his love affair with cycling and the journey to build his dream bike; a freewheeling pilgrimage taking him from Californian mountain bike inventors to British artisan frame builders, and from perfect components to the path of true happiness.\u003cbr\u003e\u003cbr\u003e  ''A gem of a book ... a joy''\u003cbr\u003e  \u003ci\u003eEconomist\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e  ''Infectious, exhilarating, highly engaging''\u003cbr\u003e  \u003ci\u003eIndependent\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e  ''Be swept along by Penn''s enthusiasm, humour and refreshing candour''\u003cbr\u003e  \u003ci\u003eSunday Telegraph\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e  ''Enriches your enjoyment of a ride''\u003cbr\u003e  \u003ci\u003eSunday Times\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e  ''As a depiction of a world you might vote for, Penn''s does not sound bad at all''\u003cbr\u003e  \u003ci\u003eObserver\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e  \u003cb\u003eRobert Penn \u003c\/b\u003ewrites for the \u003ci\u003eFinancial Times\u003c\/i\u003e, \u003ci\u003eObserver\u003c\/i\u003e and Condé Nast \u003ci\u003eTraveller\u003c\/i\u003e, as well as a host of cycling publications. He is the author of\u003ci\u003e The Wrong Kind of Snow\u003c\/i\u003e. Robert lives in the Black Mountains, South Wales with his wife and three children and commutes to work across a heather moor on a mountain bike.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57319967949182,"sku":"NW9780141043791","price":11.67,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780141043791.jpg?v=1778243386","url":"https:\/\/mediaplace.com\/products\/its-all-about-the-bike","provider":"MediaPlace","version":"1.0","type":"link"}