{"product_id":"its-not-how-good-you-are","title":"Its Not How Good You Are","description":"\u003cp\u003e\u003ci\u003eIt''s Not How Good You Are, It''s How Good You Want to Be\u003c\/i\u003e is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.\u003c\/p\u003e\u003cp\u003eThe world''s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life.\u003c\/p\u003e\u003cp\u003eThis uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57307092156798,"sku":"NW9780714843377","price":10.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780714843377.jpg?v=1778513716","url":"https:\/\/mediaplace.com\/products\/its-not-how-good-you-are","provider":"MediaPlace","version":"1.0","type":"link"}