{"product_id":"join-me","title":"Join Me","description":"\u003cp\u003e\u003cb\u003e\u003cbr\u003eSome men are born to lead. Others, not so much…\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eDanny Wallace was bored. Just to see what would happen, he placed a whimsical ad in a local London paper. It said, simply, ''Join Me''. Within a month, he was receiving letters and emails from teachers, mechanics, sales reps, vicars, schoolchildren and pensioners - all pledging allegiance to his cause. But no one knew what his cause was. Soon he was proclaimed Leader. Increasingly obsessed and possibly power-crazed Danny risked losing his sanity and his loyal girlfriend. But who could deny the attraction of a global following of devoted joinees? \u003cbr\u003e\u003cbr\u003eA book about dreams, ambition and the responsibility that comes with power, \u003ci\u003eJoin Me\u003c\/i\u003e is the true story of a man who created a cult by accident, and is proof that whilst some men were born to lead, others really haven''t got a clue.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57462944465278,"sku":"NW9780091895822","price":15.78,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780091895822.jpg?v=1779791777","url":"https:\/\/mediaplace.com\/products\/join-me","provider":"MediaPlace","version":"1.0","type":"link"}