{"product_id":"jolt-effect","title":"Jolt Effect","description":"For years, sales expert Matthew Dixon has been busting longstanding business myths. Now in The JOLT Effect, he and co-author Ted McKenna turn their analysis to the vital and growing problem of customer indecision - and offer a shocking new approach that turns conventional wisdom on its head. Drawing on a brand-new study of more than two and a half million sales conversations, they reveal a surprising truth: only by addressing the customer''s fear of failure can you get indecisive buyers to go from verbally committing to actually pulling the trigger.","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57321331851646,"sku":"NW9780593538104","price":20.97,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780593538104.jpg?v=1778530073","url":"https:\/\/mediaplace.com\/products\/jolt-effect","provider":"MediaPlace","version":"1.0","type":"link"}