{"product_id":"key-business-analytics-travel-edition","title":"Key Business Analytics Travel Edition","description":"\u003cp\u003e\u003ci\u003eKey Business Analytics\u003c\/i\u003e will help managers apply tools to turn data into insights that help them better understand their customers, optimize their internal processes and identify cost savings and growth opportunities. \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eIt includes analysis techniques within the following categories:\u003c\/p\u003e \u003cul\u003e  \u003cli\u003eFinancial analytics – cashflow, profitability, sales forecasts \u003c\/li\u003e  \u003cli\u003eMarket analytics – market size, market trends, marketing channels \u003c\/li\u003e  \u003cli\u003eCustomer analytics – customer lifetime values, social media, customer needs \u003c\/li\u003e  \u003cli\u003eEmployee analytics – capacity, performance, leadership \u003c\/li\u003e  \u003cli\u003eOperational analytics – supply chains, competencies, environmental impact \u003c\/li\u003e  \u003cli\u003eBare business analytics – sentiments, text, correlations\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEach tool will follow the bestselling Key format of being 5-6 pages long, broken into short sharp advice on the essentials:\u003c\/p\u003e \u003cul\u003e  \u003cli\u003eWhat is it? \u003c\/li\u003e  \u003cli\u003eWhen should I use it? \u003c\/li\u003e  \u003cli\u003eHow do I use it? \u003c\/li\u003e  \u003cli\u003eTips and pitfalls \u003c\/li\u003e  \u003cli\u003eFurther reading\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis essential toolkit also provides an invaluable section on how to gather original data yourself through surveys, interviews, focus groups, etc.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57318267519358,"sku":"NW9781292081779","price":16.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781292081779.jpg?v=1778653913","url":"https:\/\/mediaplace.com\/products\/key-business-analytics-travel-edition","provider":"MediaPlace","version":"1.0","type":"link"}