{"product_id":"lagom","title":"Lagom","description":"\u003cp\u003e\u003cb\u003eStep aside \u003ci\u003eHygge\u003c\/i\u003e. \u003ci\u003eLagom\u003c\/i\u003e is the new Scandi lifestyle trend taking the world by storm.\u003c\/b\u003e This delightfully illustrated book gives you the lowdown on this transformative approach to life and examines how the lagom ethos has helped boost Sweden to the No.10 ranking in 2017''s World Happiness Report. \u003cbr\u003e\u003cbr\u003eLagom (pronounced ''lah-gom'') has no equivalent in the English language but is loosely translated as ''not too little, not too much, just right''. It is widely believed that the word comes from the Viking term ''laget om'', for when a mug of mead was passed around a circle and there was just enough for everyone to get a sip. But while the anecdote may hit the nail on the head, the true etymology of the word points to an old form of the word ''lag'', which means ''law''.\u003cbr\u003e\u003cbr\u003eFar from restrictive, \u003cb\u003elagom is a liberating concept\u003c\/b\u003e, praising the idea that anything more than ''just enough'' is a waste of time. Crucially it also comes with a selflessness and core belief of responsibility and common good. \u003cbr\u003e\u003cbr\u003e\u003cb\u003eBy living lagom you can: \u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e  Live a happier and more balanced life \u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003e Reduce your environmental impact \u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003e Improve your work-life balance \u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003e Free your home from clutter \u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003e Enjoy good food the Swedish way \u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003e Grow your own and learn to forage \u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003e Cherish the relationships with those you love \u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57316311794046,"sku":"NW9781856753746","price":12.15,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781856753746.jpg?v=1778693266","url":"https:\/\/mediaplace.com\/products\/lagom","provider":"MediaPlace","version":"1.0","type":"link"}