{"product_id":"language-of-colour","title":"Language Of Colour","description":"\u003cp\u003e\u003cem\u003eThe Language of Colour\u003c\/em\u003e provides a fresh and innovative approach to the study of colour from the co-author of the best-selling textbook, \u003cem\u003eReading Images.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMoving on from the meanings of single colours, Theo van Leeuwen develops the theory that many different features shape the way we attach meaning to the colours we see in front of us, and the idea that colour schemes are more important than individual colours. Chapter topics include:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ea brief history of the meanings of colour\u003c\/li\u003e\n\u003cli\u003ethe relationship between language and colour names within a cultural context\u003c\/li\u003e\n\u003cli\u003ecorporate uses of colour\u003c\/li\u003e\n\u003cli\u003ethe meaning of colour in everyday life.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSpanning a wide range of examples from graphic design to the visual arts, this title presents a cutting-edge and engaging overview of the use of colour in a wide variety of situations and cultural and historical contexts. Incorporating both contemporary and traditional theory and supplemented by questions and ideas for projects at the end of every chapter, \u003cem\u003eThe Language of Colour \u003c\/em\u003eis the ideal textbook for students of multimodality and language and communication within applied linguistics, communication studies, art and design and cultural studies.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTheo van Leeuwen\u003c\/strong\u003e is Dean of the Faculty of Humanities and Social Sciences at the University of Technology, Sydney. He is author of \u003cem\u003eAn Introduction to Social Semiotics\u003c\/em\u003e (2005), \u003cem\u003eReading Images\u003c\/em\u003e (second edition, 2006) with Gunther Kress, and \u003cem\u003eThe Language of New Media Design\u003c\/em\u003e (2008) with Radan Martinec, all published by Routledge.\u003c\/p\u003e\u003cp\u003eLinguistics\/Communication Studies\/Media Studies\/Art and Communication \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57310522212734,"sku":"NW9780415495387","price":43.22,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780415495387.jpg?v=1778583052","url":"https:\/\/mediaplace.com\/products\/language-of-colour","provider":"MediaPlace","version":"1.0","type":"link"}