{"product_id":"lean-startup","title":"Lean Startup","description":"\u003cp\u003e\u003cb\u003eTHE INTERNATIONAL BESTSELLING SENSATION\u003cbr\u003e\u003cbr\u003e''\u003ci\u003eThe Lean Startup \u003c\/i\u003echanges everything.'' - \u003ci\u003eHarvard Business Review\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e----------\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eMost new businesses fail. But most of those failures are preventable.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThe Lean Startup\u003c\/i\u003e is a new approach to business that''s being adopted around the world. It is changing the way companies are built and new products are launched.\u003cbr\u003e\u003cbr\u003eEssential reading for any ambitious entrepreneur, \u003ci\u003eThe Lean Startup\u003c\/i\u003e will teach you to identify what your customers really want. You''ll learn how to test your vision continuously, adapting and adjusting before it''s too late.\u003cbr\u003e\u003cbr\u003eWith over a million copies sold across the globe, now is your time to think Lean.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57308374434174,"sku":"NW9780670921607","price":14.02,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780670921607.jpg?v=1778245140","url":"https:\/\/mediaplace.com\/products\/lean-startup","provider":"MediaPlace","version":"1.0","type":"link"}