{"product_id":"lessons-from-gin","title":"Lessons From Gin","description":"\u003cp\u003e\u003cb\u003eHow a global industry icon was created right here in Australia — with insights, stories and recipes from a co-founder of Four Pillars Gin\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow did a small business from a regional Aussie town get voted the world’s best gin producer THREE times? Four Pillars Gin, a craft distillery in Victoria’s Yarra Valley, today is not only an Australian favourite but a global powerhouse. Co-founder Matt Jones shares the secrets behind building a brand that started as a small cult favourite and has become a world-leading success. Including stories, recipes and business lessons from a decade of gin-soaked archives, \u003ci\u003eLessons from Gin\u003c\/i\u003e has the ingredients you need to grow your own business and brand.\u003c\/p\u003e \u003cp\u003eMatt tells his side of the extraordinary Four Pillars story, sharing what he and the team learned in a decade that changed the distilling industry in Australia. Taking you on his journey as a creative brand strategist during the rise of social media, he reveals how Four Pillars became a benchmark for excellence and a beloved household name. You’ll discover how true innovators think creatively and strategically, with practical models for driving incredible growth in your own career and industry.\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eLessons from Gin\u003c\/i\u003e, you’ll learn how to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003ePlace creativity at the heart of your business\u003c\/li\u003e \u003cli\u003eDesign a brand that tells a story\u003c\/li\u003e \u003cli\u003eCraft the kind of product excellence that wins fans and followers\u003c\/li\u003e \u003cli\u003eCreate experiences that engage and build a community of loyal believers\u003c\/li\u003e \u003cli\u003eDevelop a culture and lead a team of passionate people through a shared purpose and vision\u003c\/li\u003e \u003cli\u003eBuild a sustainable business anchored in genuine values and bold ambition\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cbr\u003e\u003ci\u003eLessons from Gin\u003c\/i\u003e gives Four Pillars fans real insight into how their favourite gin conquered the world. It is a must-read for entrepreneurs, business owners, marketers, and leaders in any industry who want to craft a brand that people love to want.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57197340230014,"sku":"NW9781394268375","price":14.13,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781394268375.jpg?v=1778540895","url":"https:\/\/mediaplace.com\/products\/lessons-from-gin","provider":"MediaPlace","version":"1.0","type":"link"}