{"product_id":"little-bets","title":"Little Bets","description":"\u003cp\u003eHow did Pixar go from producing CAT scan images to winning Oscars?\u003cbr\u003eHow did Steve Jobs turn Apple into a world-beating company?\u003cbr\u003eHow does Amazon''s culture encourage innovation?\u003cbr\u003eHow can \u003ci\u003eyou\u003c\/i\u003e find the creative solutions demanded by our ever-changing world?\u003cbr\u003e\u003cbr\u003eThe answer, according to renowned business thought-leader Peter Sims, is LITTLE BETS. In these fast-moving times, it''s next to impossible to predict what''s around the corner, and harder still to formulate a foolproof plan to deal with it. Truly innovative companies, Sims argues, don''t get caught up in projections and predictions. Instead, they embrace uncertainty, take a chance, fail quickly and learn fast. \u003cbr\u003e\u003cbr\u003eThis method has formulated thousands of modern advances, from Google''s PageRank to Starbucks coffee shops - if you harness its power, what could you achieve?\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57317071225214,"sku":"NW9781847940490","price":11.08,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781847940490.jpg?v=1778657594","url":"https:\/\/mediaplace.com\/products\/little-bets","provider":"MediaPlace","version":"1.0","type":"link"}