{"product_id":"marketing-3-0","title":"Marketing 3.0","description":"\u003cb\u003eUnderstand the next level of marketing\u003c\/b\u003e  \u003cp\u003eThe new model for marketing-\u003ci\u003eMarketing 3.0\u003c\/i\u003e-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eMarketing 3.0\u003c\/i\u003e, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExplains the future of marketing, along with why most marketers are stuck in the past\u003c\/li\u003e \u003cli\u003eExamines companies that are ahead of the curve, such as S. C. Johnson\u003c\/li\u003e \u003cli\u003eKotler is one of the most highly recognized marketing gurus, famous for his \"4 P''s of Marketing\"\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIn an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. \u003ci\u003eMarketing 3.0\u003c\/i\u003e is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57319090356606,"sku":"NW9780470598825","price":16.17,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780470598825.jpg?v=1778693930","url":"https:\/\/mediaplace.com\/products\/marketing-3-0","provider":"MediaPlace","version":"1.0","type":"link"}