{"product_id":"marketing-4","title":"Marketing","description":"\u003cp\u003e\u003cstrong\u003eLearn about the principles of marketing – a textbook for students and practitioners\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThis textbook conveys the fundamental principles of marketing and consistently draws on practical experience. This application-oriented approach enables readers to analyze marketing problems and develop solutions independently. In this 16th edition, all chapters have been brought up to date. Compared to previous editions, the fact that services play a very significant role in the economy has also been taken into account. Therefore, decisions made by service companies have been given greater and more consistent consideration.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eContent\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eMarketing as a Management Process\u003c\/p\u003e\u003cp\u003eStrategic Marketing\u003c\/p\u003e\u003cp\u003eMarket Research\u003c\/p\u003e\u003cp\u003eProduct and Pricing Policy\u003c\/p\u003e\u003cp\u003eCommunication and Sales Policy\u003c\/p\u003e\u003cp\u003eMarketing Organization and Controlling\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eFor ideal exam preparation, we also recommend the exercise book that accompanies this marketing textbook for business administration students.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57304089919870,"sku":"NW9783658458331","price":60.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9783658458331.jpg?v=1778559438","url":"https:\/\/mediaplace.com\/products\/marketing-4","provider":"MediaPlace","version":"1.0","type":"link"}