{"product_id":"marketing-across-cultures","title":"Marketing Across Cultures","description":"\u003cp\u003eIn an increasingly interconnected global business environment, it is crucial that marketers recognise how a better understanding of cultural differences can help improve performance. \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003ci\u003eMarketing Across Cultures\u003c\/i\u003e examines how multinational companies can appreciate and adapt to international diversity. By comparing national marketing systems with local commercial customs, Usunier and Lee use a cross-cultural approach that provides essential information on how marketing strategies can be implemented in different national contexts. \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eFull of up-to-date examples, numerous illustrations and using clear language, this text will guide students through key cultural marketing issues.  \u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57319237878142,"sku":"NW9780273757733","price":73.34,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780273757733.jpg?v=1778727325","url":"https:\/\/mediaplace.com\/products\/marketing-across-cultures","provider":"MediaPlace","version":"1.0","type":"link"}