{"product_id":"marketing-an-introduction-global-edition","title":"Marketing An Introduction Global Edition","description":"\u003cp\u003eFor principles of marketing courses.\u003c\/p\u003e \u003ch3\u003eA practical introduction to marketing in the digital age\u003c\/h3\u003e \u003cp\u003e\u003cstrong\u003eMarketing: An Introduction\u003c\/strong\u003e shows how effective marketing creates and captures customer value, while providing a step-by-step model for customer engagement. By exploring trends shaping modern marketing, the authors deliver the context needed to drive home basic marketing concepts, strategies and practices.\u003c\/p\u003e \u003cp\u003eThe \u003cstrong\u003e16th Edition\u003c\/strong\u003e provides up-to-date coverage of digital developments, from AI and social media engagement to “big data” and omnichannel strategy. New brand stories, cases, in-text examples and end-of-chapter exercises illustrate contemporary brand strategies and marketing issues.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57396005798270,"sku":"NW9781292753492","price":66.14,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781292753492.jpg?v=1780345038","url":"https:\/\/mediaplace.com\/products\/marketing-an-introduction-global-edition","provider":"MediaPlace","version":"1.0","type":"link"}