{"product_id":"marketing-communications-2","title":"Marketing Communications","description":"\u003cp\u003e\u003cem\u003eMarketing Communications \u003c\/em\u003eis a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way.\u003c\/p\u003e  \u003cp\u003eThis fourth edition:\u003c\/p\u003e  \u003cul\u003e      \u003cli\u003eIncludes updates on how the Covid-19 pandemic has affected the marketing\/advertising industries\u003c\/li\u003e  \u003c\/ul\u003e  \u003cul\u003e      \u003cli\u003eFeatures new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis\u003c\/li\u003e  \u003c\/ul\u003e  \u003cul\u003e      \u003cli\u003eCovers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003eThis textbook is essential reading for students studying marketing communications or a related topic.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003e\u003cstrong\u003eJohn Egan \u003c\/strong\u003e\u003c\/strong\u003eis Professor of Marketing at Regent’s University, London.      \u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57312471712126,"sku":"NW9781529781212","price":55.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781529781212.jpg?v=1778588349","url":"https:\/\/mediaplace.com\/products\/marketing-communications-2","provider":"MediaPlace","version":"1.0","type":"link"}