{"product_id":"marketing-communications-3","title":"Marketing Communications By Rossiter, John R","description":"\u003cp\u003eUniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and a seven-step approach to creating a comprehensive marketing plan.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eThe new SAGE Marketing Communications textbook is a contemporary evolution of the well-known Rossiter and Percy Advertising and Promotion Management textbook, which at its peak was adopted by six of the top 10 U.S. business schools – Stanford, Wharton, Columbia, Berkeley, UCLA, and Northwestern – as well as by the London Business School, Oxford’s Said Business School, and by most of the top business schools in Europe such as Erasmus University Rotterdam, INSEAD, and the Stockholm School of Economics. \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eKey features include:\u003c\/p\u003e  \u003cul\u003e      \u003cli\u003eAn author analytical approach with checklist frameworks in chapters, providing students with a systematic guide to doing marketing communications. \u003c\/li\u003e      \u003cli\u003eA managerial perspective, helping students to become a marketing manager and study as though they are in the role. \u003c\/li\u003e      \u003cli\u003eCoverage of key new marketing communications topics such as branding and social media.  \u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003eIn each of the end-of-chapter questions there are mini-cases that involve real brands, and the numerous examples throughout the text refer to globally known brands such as Gillette, Mercedes, Revlon, and Toyota.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eThe book is supported by online instructor resources, including PowerPoint slides and teaching outlines for each chapter, multiple choice exam questions and answers, team project templates, true and false quizzes and answers, and an instructor manual.\u003cbr\u003e  \u003cbr\u003e  Suitable for Marketing Communications and Advertising \u0026amp; Promotion modules at UG and PG levels.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":58009278316926,"sku":"NW9781526438652","price":61.04,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781526438652.jpg?v=1789142472","url":"https:\/\/mediaplace.com\/products\/marketing-communications-3","provider":"MediaPlace","version":"1.0","type":"link"}