{"product_id":"marketing-concepts-and-strategies-9e","title":"Marketing Concepts And Strategies 9e By Dibb, Sally","description":"The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with the authors'' real-life practitioner expertise. The marketing world has gone digital as consumers rely on social media; new operational regulations abound on data compliance and privacy. Marketing has become more aligned to ethical, responsible and sustainability issues; the discipline has become more critical and reflective, and the pandemic has changed business strategies worldwide.","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57562465304958,"sku":"NW9781473778580","price":64.47,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781473778580.jpg?v=1783225091","url":"https:\/\/mediaplace.com\/products\/marketing-concepts-and-strategies-9e","provider":"MediaPlace","version":"1.0","type":"link"}