{"product_id":"marketing-management-pearson-new-interna","title":"Marketing Management Pearson New Interna","description":"\u003cp\u003e\u003cstrong\u003eFor undergraduate and graduate Marketing Management courses.\u003cbr\u003e\u003c\/strong\u003eGo beyond the basic concepts with a strategic focus and integration of IT and global perspectives.\u003cbr\u003e\u003cem\u003eMarketing Management\u003c\/em\u003e reflects the dynamic environment inhabited by today''s marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success. \u003cbr\u003eThe fourth edition features Ravi Dahr of Yale University—one of the world’s leading scholars in behavioral decision-making—as a new coauthor. \u003cbr\u003e\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57310218256766,"sku":"NW9781292023410","price":68.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781292023410.jpg?v=1778506819","url":"https:\/\/mediaplace.com\/products\/marketing-management-pearson-new-interna","provider":"MediaPlace","version":"1.0","type":"link"}