{"product_id":"marketing-metrics","title":"Marketing Metrics","description":"\u003cp\u003e\u003cb\u003eStop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand and develops product strategies.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eMany brands talk about creating a marketing strategy powered by data, analytics and metrics. Yet too often they''re still overwhelmed by data, or unsure of how to use it to create a flexible and future-focused strategy that doesn''t just validate what''s happened in the past. \u003cb\u003e\u003ci\u003eMarketing Metrics\u003c\/i\u003e\u003c\/b\u003e takes readers through all the stages of implementing a data-first strategy, from early-stage adoption to more advanced customization. Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy which leverages consumer data for customer-centric marketing, establishes the ROI of channels and campaigns, strengthens brands and creates data-driven product strategies.\u003cbr\u003e\u003cbr\u003eCovering the range of new global laws that impact consumer privacy and data collection and usage, \u003cb\u003e\u003ci\u003eMarketing Metrics\u003c\/i\u003e\u003c\/b\u003e shows how to use data in a non-invasive, secure and ethical way. Also showing how to communicate critical data to the right stakeholders and the skills of the data-savvy marketer, this is a clear and jargon-free guide to creating a future-focused and data-powered marketing strategy.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57312724746622,"sku":"NW9781398606593","price":31.22,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781398606593.jpg?v=1778514937","url":"https:\/\/mediaplace.com\/products\/marketing-metrics","provider":"MediaPlace","version":"1.0","type":"link"}