{"product_id":"marketing-strategy-and-competitive-posi","title":"Marketing Strategy And Competitive Posi","description":"\u003ch3\u003eThe ideal text to help you develop your knowledge around rigorous marketing strategies from formulation to implementation\u003c\/h3\u003e \u003cp\u003e\u003cstrong\u003eMarketing Strategy and Competitive Positioning,\u003c\/strong\u003e\u003cstrong\u003e 8th Edition,\u003c\/strong\u003e by Hooley, Nicoulaud, Rudd and Lee, helps you grow an in-depth understanding of how to develop and implement a marketing strategy, and achieve sustainable competitive positioning.\u003c\/p\u003e \u003cp\u003eThis text is suitable for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.\u003c\/p\u003e \u003cp\u003eBy focusing on competitive positioning that lies at the heart of marketing strategy, this text introduces an in-depth discussion of the marketing processes to achieve competitive advantage in a business environment.\u003c\/p\u003e \u003cp\u003eKey features include:\u003c\/p\u003e \u003cul\u003e  \u003cli\u003eFocus on two central issues in marketing strategy formulation – identifying target markets and creating a differential advantage\u003c\/li\u003e  \u003cli\u003eIncreased emphasis on competing through differentiation and customer knowledge, including new business models\u003c\/li\u003e  \u003cli\u003eUpdated content to reflect changed context and impacts on businesses, consumers\/society and marketing activity\u003c\/li\u003e  \u003cli\u003eEmphasis on competing globally within a digitalization context\u003c\/li\u003e  \u003cli\u003eUpdated vignettes and new case studies to help you connect marketing principles with practical applications\u003c\/li\u003e \u003c\/ul\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57400694702462,"sku":"NW9781292725017","price":64.34,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781292725017.jpg?v=1780941770","url":"https:\/\/mediaplace.com\/products\/marketing-strategy-and-competitive-posi","provider":"MediaPlace","version":"1.0","type":"link"}