{"product_id":"media-innovations-ar-vr","title":"Media Innovations Ar \u0026 Vr","description":"\u003cdiv\u003eAugmented and virtual reality are media innovations with specific characteristics. They create immersion in the user, as the user is immersed in the medium and its 360° environment. \u003c\/div\u003e\u003cdiv\u003eTo successfully develop content and applications for AR and VR, psychological effects, the specifics of the 360° environment, the story, and the way the media is used must be aligned with the needs and experiences of the user. \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eContent producers face novel challenges in content development, method selection, teamwork, and the overall production process of AR and VR experiences.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eThe book introduces readers to the characteristics of immersive media and provides scientific evidence and practical tips to help them produce high-quality, user-centric content for immersive media. The scientifically derived success factors in the form of checklists are a guide and an ideal basis for standardizing the production process and further developing one''s own projects.\u003c\/div\u003e\u003cdiv\u003e\n\u003cp\u003eThis book is a translation of the original German 1\u003csup\u003est\u003c\/sup\u003e edition \u003ci\u003eMedieninnovationen AR und VR \u003c\/i\u003eby Elle Langer, published by Springer-Verlag GmbH Germany, part of Springer Nature in 2020. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.\u003c\/p\u003e\n\u003cbr\u003e\n\u003c\/div\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57309806526846,"sku":"NW9783662662793","price":31.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9783662662793.jpg?v=1778580280","url":"https:\/\/mediaplace.com\/products\/media-innovations-ar-vr","provider":"MediaPlace","version":"1.0","type":"link"}