{"product_id":"medici-effect","title":"Medici Effect","description":"\u003cp\u003eWhy do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.\u003c\/p\u003e\u003cp\u003eFrans Johansson''s \u003ci\u003eThe Medici Effect\u003c\/i\u003e shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory and offers examples of how we can turn the ideas we discover into path-breaking innovations.\u003c\/p\u003e\u003cp\u003eClayton M. Christensen, bestselling author of \u003ci\u003eThe Innovator''s Dilemma\u003c\/i\u003e, has described \u003ci\u003eThe Medici Effect\u003c\/i\u003e as \"one of the most insightful books about managing innovation I have ever read. Its assertion that breakthrough principles of creativity occur at novel intersections is an enduring principle of creativity that should guide innovators in every field.\"\u003c\/p\u003e\u003cp\u003eNow with a new preface and a discussion guide, and a foreword by Harvard Business School professor Teresa Amabile, \u003ci\u003eThe Medici Effect\u003c\/i\u003e is a timeless classic that will help you reach your innovative peak.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57317284512126,"sku":"NW9781633692947","price":18.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781633692947.jpg?v=1778694492","url":"https:\/\/mediaplace.com\/products\/medici-effect","provider":"MediaPlace","version":"1.0","type":"link"}