{"product_id":"mind-is-the-ride","title":"Mind Is The Ride","description":"\u003cp\u003eWhen Jet McDonald cycled four thousand miles to India and back, he didn’t want to write a straightforward account. He wanted to go on an imaginative journey. The age of the travelogue is over: today we need to travel inwardly to see the world with fresh eyes. \u003ci\u003eMind is the Ride \u003c\/i\u003eis that journey, a pedal-powered antidote to the petrol-driven philosophies of the past.\u003c\/p\u003e\u003cp\u003eThe book takes the reader on a physical and intellectual adventure from West to East using the components of the bike as a metaphor for philosophy, which is woven into the cyclist''s experience. Each chapter is based around a single component, and as Jet travels he adds new parts and new philosophies until the bike is ''built''; the ride to India is completed; and the relationship between mind, body and bicycle made apparent.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57316385522046,"sku":"NW9781783529391","price":9.72,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9781783529391.jpg?v=1778718603","url":"https:\/\/mediaplace.com\/products\/mind-is-the-ride","provider":"MediaPlace","version":"1.0","type":"link"}