{"product_id":"mismatch-2","title":"Mismatch","description":"\u003cb\u003eHow inclusive methods can build elegant design solutions that work for all.\u003c\/b\u003e\u003cp\u003eSometimes designed objects reject their users: a computer mouse that doesn''t work for left-handed people, for example, or a touchscreen payment system that only works for people who read English phrases, have 20\/20 vision, and use a credit card. Something as simple as color choices can render a product unusable for millions. These mismatches are the building blocks of exclusion. In \u003ci\u003eMismatch\u003c\/i\u003e, Kat Holmes describes how design can lead to exclusion, and how design can also remedy exclusion. Inclusive design methods—designing objects \u003ci\u003ewith\u003c\/i\u003e rather than \u003ci\u003efor\u003c\/i\u003e excluded users—can create elegant solutions that work well and benefit all.\u003c\/p\u003e\u003cp\u003eHolmes tells stories of pioneers of inclusive design, many of whom were drawn to work on inclusion because of their own experiences of exclusion. A gamer and designer who depends on voice recognition shows Holmes his “Wall of Exclusion,” which displays dozens of game controllers that require two hands to operate; an architect shares her firsthand knowledge of how design can fail communities, gleaned from growing up in Detroit''s housing projects; an astronomer who began to lose her eyesight adapts a technique called “sonification” so she can “listen” to the stars.\u003c\/p\u003e\u003cp\u003eDesigning for inclusion is not a feel-good sideline. Holmes shows how inclusion can be a source of innovation and growth, especially for digital technologies. It can be a catalyst for creativity and a boost for the bottom line as a customer base expands. And each time we remedy a mismatched interaction, we create an opportunity for more people to contribute to society in meaningful ways.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57384008647038,"sku":"NW9780262539487","price":13.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780262539487.jpg?v=1778636490","url":"https:\/\/mediaplace.com\/products\/mismatch-2","provider":"MediaPlace","version":"1.0","type":"link"}