{"product_id":"modeline-of-california","title":"Modeline Of California","description":"\u003cstrong\u003eA detailed, never-before-told history of the Modeline Lamp Company,  including photographs and exploring its designs, influence on modern lighting, and the stories  behind its enduring legacy.\u003c\/strong\u003e\u003cbr\u003e  \u003cbr\u003e  Readers step into the captivating history of Modeline, the brand that  revolutionized interior lighting with its stunning midcentury modern  designs.  Richly illustrated and captivatingly written, \u003cem\u003eModeline of California: Pioneer of Modern Lighting\u003c\/em\u003e  unveils the yet-untold story of Bernie Roberts and his journey from a  penniless machinist to the founder of a company that defined a  generation of design. From its roots in postwar class struggle to its  influence on modern marketing and celebrity culture, \u003cem\u003eModeline of California \u003c\/em\u003eis  an indispensable resource for enthusiasts of architecture, interior  design, and cultural history.\u003cbr\u003e  \u003cbr\u003e  This book covers the drama, creativity, and innovation that made Modeline a  wellspring of influence, shaping both the modern design movement of the 1950s and today’s  mainstream lighting trends.\u003cbr\u003e  \u003cbr\u003e  \u003cstrong\u003eKey Features\u003c\/strong\u003e:\u003cbr\u003e  \u003cbr\u003e  •    \u003cstrong\u003eExclusive historical insights\u003c\/strong\u003e: Reveals the origins of modern  lighting and Modeline’s role in defining midcentury modern design\u003cbr\u003e  •    \u003cstrong\u003eCelebrity connections\u003c\/strong\u003e: Readers learn of Modeline''s influence on Hollywood set decorators, movie stars, and even Muhammad Ali’s connection to the end of Modeline’s reign\u003cbr\u003e  •    \u003cstrong\u003eOver 250 high-quality images\u003c\/strong\u003e: Features previously unreleased photos and designs showcasing Modeline’s unique syle\u003cbr\u003e  •    \u003cstrong\u003eCultural impact\u003c\/strong\u003e: Explores Modeline’s legacy in shaping the furniture and lighting industries\u003cbr\u003e  •    \u003cstrong\u003eFascinating narratives\u003c\/strong\u003e: Engaging stories of union clashes,  Hollywood connections, and postwar innovation that still shapes the  modern world in various domains\u003cbr\u003e  •    \u003cstrong\u003eAuthor''s expertise\u003c\/strong\u003e: Written by the foremost authority on Modeline  and midcentury modern lighting, who has spent years  documenting the history shared by Modeline’s original families and  designers\u003cbr\u003e  \u003cbr\u003e  A riveting volume that exhumes the legacy of Modeline  and uncovers dramatic and pertinent history. Readers can discover why  Modeline''s timeless designs still captivate collectors and worldwide design enthusiasts today.","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57450321379710,"sku":"NW9780764370281","price":36.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780764370281.jpg?v=1779402741","url":"https:\/\/mediaplace.com\/products\/modeline-of-california","provider":"MediaPlace","version":"1.0","type":"link"}