{"product_id":"move-for-life","title":"Move For Life","description":"\u003cb\u003eCertified personal trainer Damien Joyner not only explodes the myth that growing older means growing weaker—he offers expert guidance and safe, simple, effective exercises to empower you to regain and maintain your strength and autonomy.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eI’m often asked the following question: “Do you train active agers any differently than their younger counterparts?” In short—I don’t. Their programming is based on their fitness level rather than their age, and just like their younger counterparts, they too possess the potential to move better or become stronger.\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eToo often, society tells you: as you age, you''ll become frail. You''ll lose your mobility. \u003ci\u003eIt''s time to slow down\u003c\/i\u003e. But at a time when nearly 50 million Americans are aged 65+, these assumptions are more harmful than ever—especially because they''re wrong.\u003cbr\u003e\u003cbr\u003eJoyner explains which exercises are the most important to prioritize for the movements you do every day—whether that’s standing up from a chair or getting groceries from the car into the cabinet. His exercises are:\u003cbr\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eStraightforward, safe, effective, and evidence-based\u003c\/li\u003e\n\u003cli\u003eClearly illustrated via helpful how-to photo guides\u003c\/li\u003e\n\u003cli\u003eTailored to meet the concerns of active agers, like improving bone density\u003c\/li\u003e\n\u003cli\u003eAppropriate for beginner, intermediate, and advanced levels of fitness\u003c\/li\u003e\n\u003cli\u003eFor keeping fit and doing real-world, everyday tasks that help you stay active and engaged\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eAs a fitness professional who specializes in training people who are 50+, Damien Joyner''s approach in \u003ci\u003eMove for Life\u003c\/i\u003e helps you build strength, increase flexibility, and work on your balance—all while dispelling any doubts you may have about your ability to stay active after midlife.","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57304510005630,"sku":"NW9798889842811","price":18.42,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9798889842811.jpg?v=1778561141","url":"https:\/\/mediaplace.com\/products\/move-for-life","provider":"MediaPlace","version":"1.0","type":"link"}