{"product_id":"new-strategic-selling","title":"New Strategic Selling","description":"\u003cp\u003e\u003cb\u003eLearn from one of the bestselling books on sales ever published, which has cemented itself as the must-read for any sales or marketing professional, written by leaders at Miller Heiman - the global lead in sales and development. \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eStrategic Selling\u003c\/i\u003e\u003c\/b\u003e presented the idea of selling as a joint venture, introducing the influential concept of ''win-win'' and making it one of the bestselling books on sales ever published. The response to ''win-win'' was immediate and fundamentally changed sales and marketing with its rejection of manipulative tactics, in turn positioning Miller Heiman as a global leader with the most prestigious client list in the industry.\u003cbr\u003e\u003cbr\u003eNow, learn from the latest, third edition of this genuine business classic with \u003ci\u003e\u003cb\u003eThe New Strategic Selling \u003c\/b\u003e\u003c\/i\u003ewhich confronts the rapidly changing world of B2B sales including:\u003cbr\u003e- Real-world examples\u003cbr\u003e- Strategies for confronting the competition\u003cbr\u003e- New content on the most common challenges and questions from the Miller Heiman workshop \u003cbr\u003e\u003cbr\u003e\u003ci\u003e\u003cb\u003eThe New Strategic Selling\u003c\/b\u003e\u003c\/i\u003e remains essential reading for any sales directors, managers or executives in any type of company and industry.\u003c\/p\u003e","brand":"MediaPlace","offers":[{"title":"Default Title","offer_id":57318663225726,"sku":"NW9780749462949","price":32.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1379\/1261\/files\/9780749462949.jpg?v=1778692534","url":"https:\/\/mediaplace.com\/products\/new-strategic-selling","provider":"MediaPlace","version":"1.0","type":"link"}